Online Marketing in Los Angeles

Online marketing is indispensable for any business serious about growth. Global IT has been providing online marketing services to businesses in the Los Angeles Area for over a decade. Not only do we understand what it takes to build an online presence, we have in-depth experience with how the web development process is integrated with the success of an online marketing campaign.

Each online marketing campaign is built according to a custom targeted audience for the specific needs of your company. Through strategic techniques such as intent based search optimization, social media marketing, email marketing, paid advertising and local marketing, Global IT can improve your lead generation and sales dramatically.

Digital marketing is just as much of a science and it is an art. Google makes updates to its search algorithm on a daily basis, which makes it not only difficult to obtain good ranking but often very costly. By pinpointing where your target audience spends most of their time online, we are able to get you in front of your target audience in a cost-effective manner, quite often before they know that they need your product or service.

To request a customized online marketing proposal from Global IT, please take just a few minutes to fill out this Marketing Questionnaire and one of our marketing experts will be in touch shortly to discuss your marketing needs. You can email us at info@globalit.com or call us at 562-698-2500.

• Search Marketing
• Social Media Marketing
• Email Marketing
• Paid Advertising

Intent Based Search Optimization

As your partnered marketing vendor, Global IT will work with your sales & marketing team to first establish the following:

1. Identify what your current prospect is searching for.
2. Identify why they are searching for it.
3. Identify what assets you can offer to satisfy their search, such as blog post, infograph, digital book, discount/coupon, free trial, webinar, product detail page, etc.
4. Identify what platform/channel should the asset be found on, such as blog, web page, Amazon, YouTube, Pinterest, Yelp, Google, etc.
5. Identify how your prospect will find your asset. We conduct a full audit of your website and make all the necessary changes to ensure that both users and search engines can find what they are looking for.
6. Identify what is the next step to acquire your prospect. Adding email opt-ins, lead magnet offers, low-dollar offers, social media integration, etc. to capture your prospect.

Once your website is fully optimizing for both users and search engines, Global IT will suggest various marketing strategies to create assets that will generate leads and repeat buyers, making sure that these assets are hosted on platforms that have the largest audience.

Global IT will also advise on the integration of social media marketing, email marketing, paid advertising, etc. When it comes to online marketing, each business requires a very specific and strategic marketing plan. We pride ourselves in the partnerships we have formed with our clients, leading to several years of marketing success.

READ OUR CUSTOMER TESTIMONIALS

Social Listening
Monitoring and proactively responding to customer service needs and current reputation management issues across all social media platforms.

• Manage reputation
• Increase retention
• Reduce refunds
• Identify product gaps
• Identify content gaps

Social Influencing
Establishing authority across all social media platforms by created and distributing valuable content that help the viewer identify your company as an industry expert.

• Increase viewer engagement
• Increase traffic to your website
• Increase awareness for current offers
• Increase retargeting lists

Social Networking
Using social media platforms to find other authoritative and influential individuals/brands to engage and interact with.

• Gain social media mentions by earn the respect of others
• Strategically develop partnerships

Social Selling
Using social media platforms to generate leads and sales from interactions with existing customers and potential prospects.

• Generate a consistent stream of leads
• Expand your email marketing list
• Initiate customer acquisition
• Cross market multiple products/services
• Increase frequency of purchases with all clientele

Are you looking to increase your marketing ROI? On average, every $1 spent on email marketing receives a $44 return (source), however, there is a science behind achieving targeted success through email marketing. Global IT can assure success through the following implementation process:

Transactional Emails
Transactional emails are not just part of an automated process, they can be used to increase customer satisfaction, encourage repeat buyers and attract positive testimonials/reviews.

• Order/return confirmations
• Purchase receipts
• Shipping notifications
• Creating an account
• Customer service/support ticketing process
• Password reminder
• Unsubscribe confirmations

Relational Emails
Make your prospects and clients feel important by engaging with them and adding a personalized touch to all correspondence.

• New subscriber welcome email
• Informational newsletters
• Customer service surveys
• Testimonial requests
• Social updates
• Contest announcements
• Requests for referrals

Promotional Emails
Increase leads and sales by strategically sending out emails that offer various points of value at just the right time.

• Promote valuable content
• Send new lead magnets
• Announce current product/service discounts
• Announce new product/service release
• Announce webinar or event
• Offer free trial or upgrades

Our email marketing services include creating a promotional calendar, designing brand specific newsletter templates, creating authoritative industry related content, optimizing emails for opens and clicks along with tracking results and email deliverability.

Building a paid advertising campaign is much more than just paying for someone to click on an ad to get to your website. It's about building a relationship with your customer/prospect that will lead to multiple sales and repeat business. Global IT manages this through a 3-step process.

Indoctrination Introduce your brand to a new audience and create brand awareness. Advertising your product or service alone usually isn't enough to gain a new customer. A more effective approach is to give them something of value for free, which builds trust and establishes you as an authority in your industry. Some examples are:

• Blog posts
• Social media updates
• Videos
• Podcasts
• Case studies
• Market research
• White papers

Acquisition As your ads are running in front of your strategically targeted audiences, it is important to collect as much data as possible to stay in front of them. They may not have been ready to make a purchase yet, but we want to make that connection if they visited your website or blog. We can do this by getting them to opt in for free offers or purchasing low dollar offers, such as:

• Lead magnets
• Free or paid webinars
• Sales offer or low dollar offer
• Products demos
• Free or paid books
• Free trials

Monetization Now that the relationship has been built and they have trusted you enough to opt in or make a small purchase, we can stay in touch with them through ad retargeting and email marketing. This gives you the ability to stay in front of leads and existing customers so that you are front and center when they are ready to purchase your high dollar product or service, such as:

• Events
• Paid webinars
• High dollar offers
• Full service packages